An intriguing mix of art and history resides within the unpronounceable Jugendstilsenteret, a museum that is said to be the throbbing heart of the quaint town of Ålesund. Whilst Jugendstilsenteret is a gallery dedicated to Art Nouveau pieces, which is an international art style that transcends beyond the narrow scope of paintings and sculptures to encompass even architecture and jewellery, it also serves to preserve the town’s heritage. After Ålesund was decimated in a fire, the town was rebuilt in an Art Nouveau architectural style – the entire process of which was documented in a multimedia retelling in the museum. As a former pharmacy, the museum also houses the original interior from its days as a pharmacy alongside its Art Nouveau exhibits. True to its tongue twister of a name, Jugendstilsenteret will be a wild ride from start to end.