Perhaps the best amalgamation of South Korean culture can be experienced at Insadong, a street that has countless shops selling Korean fare. Spanning around 700m, you can find all sorts of typically Korean goods here – from hanboks (traditional clothing) to teas. Ceramic lovers will be totally spoilt for choice, as at Insadong, you can find ceramic items so old that they date back to B.C.!

Particularly well-known for selling crafts, such as hanji (traditional paper) and calligraphy materials. If you happen to get lost or are just utterly confused, fret not, as there is an information centre to ease your troubles. Flourishing with quaint tea houses and restaurants, head down there after a long day of shopping. Immerse yourself in quintessential Korean shopping by visiting Insadong in Seoul.