Hongik University Street welcomes you to immerse yourself in a unique and lively shopping experience. With its vibrant atmosphere and charming shops, it is no surprise that the street is especially popular among Seoul’s younger generations.

Extremely well-organised, Hongik University Street provides many different sections catering to its diverse visitors. Fashionistas will adore its extensive collection of trendy clothing from a variety of styles, while the little shops selling school supplies are perfect for hardworking students. Art lovers can enjoy strolling through the cozy galleries showcasing Korea’s lively art scene, including the vibrant and colourful Hongdae Mural Street. After a long day of shopping, unwind and relax in one of the picturesque cafes and gourmet eateries, accompanied by live music from talented musicians busking in the street.