With its 242m-long façade running the length of the Red Square, you can’t miss the iconic GUM, which has seen it all in the almost-100 years since it opened its doors. The elegant neoclassical building began as a trading centre commissioned by Catherine the Great, until it was closed down during the Russian Revolution. In 1921, it was reborn as the State Department Store (GUM), to demonstrate abundance and plenty.

After being converted for use as government offices for a spell, it was reopened again as a department store as part of the “Khrushchev Thaw” – a period of economic and sociopolitical reform after Joseph Stalin died. In an era of shortages, it also housed a private section where the Russian elite could indulge in foreign luxuries in secret, such as buying Chanel suits. Ordinary Russians could only get in by applying for a single-entry pass – even the famed Yuri Gagarin, the first man in space, received only a one-time pass.

Today, all are free to indulge in the 200-odd stores in GUM’s glass-roofed halls. Boasting high-end labels such as Burberry, Joop! and Moschino, GUM now represents Russia’s version of the London-based Harrods. If you’re not into shopping or on a budget trip, you can still visit GUM to indulge in its extensive and mesmerizing hallways. Those seeking a taste of Soviet-era nostalgia can grab a bite at the Soviet-style canteen (Stolovaya No.57) on the top floor as well!