The Medina of Essaouira in Morocco’s Atlantic coastal area is a fortified town that served as an international seaport between the 18th and 19th centuries. Located about a three-hour drive from the centre of Marrakesh, Essaouira Medina was built by fusing contemporary European military tools and North African styles to retain a local flavour. Its unique design even managed to get it listed as one of UNESCO’s World Heritage Sites in 2001. As you walk down the cobbled streets past the white-washed buildings in this little quaint town, you’ll feel as if you’re in Europe. But pay closer attention to the details in every corner and you’ll soon remember that you’re actually in North Africa. While the façade might seem distinctly European in nature, the North African heartbeat of the city continues to thrive. For instance, you’ll see rows and rows of roadside stalls as far as the eye can see at every street you walk on. Don’t expect to see international brands here either, as these stalls sell all sorts of local handicrafts instead, ranging from woven cloths and carpets to intricately designed cabinets and wooden sculptures. If you have the time (and aren’t feeling too squeamish), then perhaps a visit to the daily fish market is in order. The smell of fish may come off rather strong and unpleasant, but it is here that you’ll get to see fishermen hard at work, keeping alive their traditions. You’ll definitely love the Moroccan experience here. And in case you haven’t noticed, Essaouira has all the vowels.