As the shopping capital of Zurich, the Bahnhofstrasse is most aptly summarized as 1.4km of material temptations and dazzling displays between Lake Zurich and the Main Railway in town. Thin arabesque railings to balconies sit comfortably alongside recent installations of glitzy showrooms flooded with lights down the street. Perfumes and diamonds of the biggest labels dangle a carrot before the noses of passers-by, interspersed with boutiques and smaller, native Swiss produce. Handcrafted chocolates and sweet delicacies by cozy outlets such as Laderach are not to be forgone, as you look out for the famous Frisch Schoggi, or as we more commonly refer to, the chocolate bark.

In the thralls of Christmas delight, the streets twinkle with merriment, the tiny stars hung from end to end reflected in the smiles and wide-eyed wonder of tourists. Grab a cup of frothing hot chocolate, topped with the sticky and sweet marshmallow fluff that is perfect for the occasion. Those who seem to have lost their inner child can opt for mulled wine instead, the lingering sweet aftertaste lacing the warm glow radiating from within. Don’t be afraid to wander down narrow side streets lined by ivory framed picturesque residences. Though the shopping of Bahnhofstrasse may not be for all, its sights, sounds and scents surely are to remain imprinted in your memories for life.